Italpreziosi is proud to announce the launch of its new advertising and social campaign, "Elementi Primordiali, Valore Eterno" - Primordial Elements, Eternal Value. This project celebrates the deep and essential connection between precious metals and nature, while reinforcing the company’s commitment to environmental sustainability. Inspired by the four primordial elements - Earth, Air, Fire and Water - the campaign illustrates the alchemy that transforms gold and silver into symbols of timeless value, ultimately offering a product, the ingot, that represents a safe investment capable of withstanding the passage of time.

Italpreziosi Ingots: Forged by Nature, Shaped by the Elements

This new campaign stems from the idea that gold and silver are expressions of nature’s eternal power. Created by Earth, Air, Fire and Water, these precious metals reflect values of stability, purity, and transformation, the same intrinsic qualities of the elements themselves. Earth nurtures, Fire forges, Air refines, and Water purifies: each Italpreziosi product is the result of the synergy between these elements, which, from the dawn of time, have shaped and preserved the immutable essence of the natural world.

A Message of Resilience and Sustainable Commitment

At Italpreziosi, the connection with nature goes beyond inspiration: the commitment to a sustainable future is the foundation of every business decision. In recent years, the company has met the challenges of the industry with a pioneering and responsible vision, adopting an ethical and innovative business model that in 2024 led to the achievement of B Corp certification during the year of its 40° Anniversary, further solidifying its status as a Benefit Corporation. The gold sold by Italpreziosi is supported by numerous certifications issued by independent auditors, which attest to the company’s commitment to responsibility and sustainability throughout the entire supply chain. Among the most relevant certifications is the LBMA Good Delivery, which validates the company’s rigorous internal due diligence procedures, ensuring constant monitoring of the supply chain and guaranteeing traceability and the highest quality standards. Thanks to this certification, Italpreziosi ingots are recognized globally and can be traded worldwide and converted into local currency.

Discover the Campaign

The “Elementi Primordiali, Valore Eterno” campaign will be visible on the company’s social media channels – particularly the Instagram page @italpreziosi – enhanced by video and visual content that will explore the connection between the four elements and the intrinsic value of gold and silver. It will be supported by online and offline advertising activities, offering the public the opportunity to discover not only Italpreziosi ingots but also the philosophy behind every product created by the company.